COPYWRITING
Words that make
your business clear.
Website copy, service pages and articles built around your audience, your offer and the next step you want readers to take.
WHAT I CAN HELP WITH
Say what matters.
Make it easy to follow.
Your customers should not have to work hard to understand what you do. Good copy explains the offer, answers the questions that hold people back and guides them towards a sensible next step.
I work from your brief, your knowledge and the language your audience uses. The aim is a website that sounds like your business and gives each page a useful job to do.
Copywriting shaped around your website.
Website and service pages
Homepage messages, service descriptions and about pages that turn a broad offer into something specific and easy to understand.
Articles and blog content
Useful articles with a clear angle, readable structure and a natural connection to your products, services or expertise.
Content improvements
A fresh look at existing copy: simplify the language, remove repetition, improve the sequence and give the page a clearer direction.
What goes into the work?
We start with the audience, purpose and subject of each page. I look at the information you already have, identify gaps and agree the tone. Where keyword research is part of the brief, it informs the topic and structure without making the copy repetitive.
- A message and outline for each agreed page or article.
- Clear headings, useful detail and an appropriate call to action.
- Natural use of agreed keywords and internal-link suggestions.
- Editorial checking for clarity, consistency and readability.
- Delivery and revisions according to the written project proposal.
You remain the expert on your business. Please provide accurate product details, evidence for claims and any mandatory wording. Sensitive, technical or regulated statements should be approved by the appropriate person before publication.
Search-aware. Reader-first.
A useful page does more than include a keyword. It explains the subject clearly and gives readers information they can act on. I pay attention to the title, opening, headings and internal links so the content fits naturally into the rest of your website.
If your project also needs changes to metadata or the structure of existing pages, we can combine copywriting with on-page SEO. Each part will be set out in the scope.
A few useful answers
Before we get started.
Can you rewrite an existing website?
Yes. We can work with your existing pages, identify what is worth keeping and rewrite the parts that no longer explain your offer well.
Are SEO keywords included?
We agree the keyword work in the brief. You can provide target keywords, or we can include research and recommendations in the proposal.
How much does copywriting cost?
The quote depends on the subject, research, length, number of pages and review requirements. You receive the price and scope before work begins.
Let’s find the words for your business.
Share your website, the pages you need and the audience you want to reach.