ON-PAGE SEO
Give every page
a clearer purpose.
Practical improvements to your content, headings, metadata and internal links, so your website is easier to understand and navigate.
A STRONGER FOUNDATION
Better connected.
Easier to understand.
On-page SEO focuses on the pages you control. It brings the topic, structure and supporting information together so visitors can find what they need and search engines can interpret the content.
I review the agreed pages in context: what they are trying to achieve, how they relate to one another and where the content needs more clarity. The work is prioritised around the scope and the most useful improvements.
The details that deserve attention.
Content and search intent
Review the purpose of the page, the questions it answers and how well the copy supports the subject and audience.
Titles and page structure
Review title tags, meta descriptions and headings. Make the page hierarchy clear and keep the main message consistent.
Internal connections
Identify relevant internal links, descriptive anchor text and practical ways to help readers move between related pages.
An actionable review, with a defined scope.
A project can cover a small set of important pages or a broader section of your website. We agree the number of pages, the available access and whether you want recommendations, implementation or both.
- Page-level review and prioritised recommendations.
- Proposed title tags, meta descriptions and heading improvements.
- Suggestions for content gaps, duplicated messages and unclear sections.
- Internal-link opportunities and image-description recommendations.
- A record of the changes or recommendations delivered.
On WordPress projects, implementation can be agreed for the appropriate page fields and SEO plugin. Site-wide development, server performance, complex indexing investigations and custom code are scoped separately. If an issue falls outside the project, I explain what needs further attention.
Useful work. Realistic expectations.
SEO improvements support a stronger website; they do not guarantee a specific ranking, traffic level or sales result. Competition, search engine changes and factors outside the agreed pages also influence visibility.
Where measurement is included, we agree the baseline, data access and reporting period before starting. If a page needs substantial new copy, copywriting can be included as a separate part of the proposal.
A few useful answers
Before we get started.
Can you work with Yoast SEO?
Yes. On WordPress projects, the relevant title and description fields can be included in the agreed implementation work, including websites that use Yoast SEO.
Will you make changes directly to my site?
If implementation is included and suitable access is provided, the agreed changes can be made directly. Otherwise, you receive clear recommendations for your team.
Can we start with a few pages?
Yes. Your homepage and important service pages can provide a focused starting point. We agree priorities before the work begins.
Let’s bring more clarity to your pages.
Send me your website and the pages you would like reviewed.