OFF-PAGE SEO
Build your presence
beyond your website.
A considered approach to content placements and backlinks, with attention to relevance, context and a clear record of what has been delivered.
RELEVANCE COMES FIRST
A wider reach.
A considered approach.
Off-page SEO looks at the signals and references beyond your own website. The value of a placement depends on the publication, the audience and the context around the link, not simply the number of links delivered.
I help businesses plan content-led placements and review opportunities against an agreed brief. We discuss the target pages, subjects, destination URLs and the type of publication before work begins.
From a clear brief to a clear report.
Publication planning
Define the subject, destination page and intended audience. Agree the type of placement and any publication criteria in advance.
Content and context
Develop relevant content and natural anchor text. Make the relationship between the article, link and destination easy to understand.
Delivery records
Receive the agreed publication URLs and a record of the delivered work. Reporting describes completed placements, with no invented traffic or ranking figures.
Know what is included.
The written proposal specifies the number and type of placements, whether article writing is included, the target pages, the expected schedule and any review arrangements. Publication availability and third-party editorial approval may affect delivery.
- An agreed placement brief and destination URLs.
- Relevant article topics and contextual link wording.
- Clear identification of paid or sponsored placements.
- Publication links and delivery reporting as agreed.
- Any replacement or maintenance commitment expressly stated in the proposal.
Paid placements must be handled transparently, with appropriate sponsorship disclosure and link qualification. Purchasing a placement is not a promise of ranking improvement or guaranteed link equity. The specification should make clear how the publisher will label and qualify the link.
Build on pages worth discovering.
A stronger off-page strategy starts with a useful destination. If a service page is unclear, incomplete or difficult to use, it makes sense to address the content first. We can connect copywriting, on-page SEO and placement work in a coordinated brief.
Third-party websites control their own editorial policies and future changes. No permanent availability, specific ranking or traffic result is promised unless a particular contractual obligation is expressly included in the proposal.
A few useful answers
Before we get started.
Can you arrange articles with contextual backlinks?
That can be included in a project. The proposal defines the article work, placement type, destination links and relevant disclosure requirements.
Do you guarantee higher rankings?
No. Search engine rankings depend on many factors. I describe the work delivered and avoid promising results outside my control.
Will I receive the publication URLs?
Yes, publication URLs form part of the agreed delivery report for completed placements.
Let’s discuss your off-page project.
Tell me about your business, target pages and the kind of audience you want to reach.