ABOUT HENRIETTE
A personal approach.
A practical perspective.
I help businesses bring their message, website content and SEO work together.
Henriette
The person behind the work.
I’m Henriette, a copywriter and SEO specialist with a background in online marketing. My work combines clear writing with a practical understanding of how content fits into a business website.
I enjoy turning a complicated offer into a page that makes sense. Sometimes that means starting with a blank document; sometimes it means finding the useful ideas inside an existing website and giving them a better structure.
You work directly with me. We discuss what you need, define the scope and keep the project grounded in your business and the people you want to reach.
How I approach a project.
Understand before writing
Your customers, offer and priorities provide the starting point. A useful brief gives the work direction.
Keep the message clear
I favour specific language, logical structure and useful detail over repeated claims and unnecessary jargon.
Connect the pieces
Copywriting, on-page improvements and off-page activity work best when they support the same business goals.
An international way of working.
My work is organised online, so collaboration does not depend on being in the same place. We agree the project language, communication and delivery arrangements at the start.
You can also find my existing professional profile on Fiverr. For projects arranged through that platform, its ordering and communication processes apply.
Tell me what you have in mind.
Tell me what you do, who you want to reach and where you need a hand. We’ll start with a clear brief.