THE NOTEBOOK
Clear thinking
for better websites.
Practical notes on copywriting, on-page SEO and building a considered online presence.
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Link Building for Small Business: How to Build Authority With Better Backlinks
Link building for small business is not about collecting as many links as possible. It is about earning the right backlinks to the right pages, so search engines and potential buyers see your website as more trustworthy. For B2B companies, this matters because many buyers compare suppliers online before making contact. Strong content, technical basics…
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SEO Audit Checklist: How to Improve Existing Pages Step by Step
An SEO audit checklist does not have to start with a complicated technical report or hundreds of errors exported from an SEO tool. Some of the most valuable SEO improvements begin much closer to the page itself: its purpose, content, headings, internal links and search intent. If a website already has useful pages, improving those pages often…
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On-Page SEO: How to Make Existing Pages Work Harder
On-Page SEO is often the fastest way to get more value from the pages you already have. Your website does not always need more pages, more blog posts or more content to improve its visibility in Google. Very often, the opportunity is already there. An existing service page, category page or blog post may contain…
COPYWRITING
Content and clarity
How to explain your offer and make each page useful to its readers.
ON-PAGE SEO
Structure and detail
The page-level choices that help connect your content and guide visitors.
Context and reach
A more considered way to think about placements, relevance and visibility.
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